Adata’s focus at CES was some SSDs with the ability to save data in the event of power loss:

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This demo constantly cycled power to the Sata drive and showed that nothing corrupted.  The drive essentially has capacitors that store enough charge to flush the data in the buffer and finish any write cycles in progress.
There were other SSDs too:
DSC_9412 copySome fast 3333MHz DDR4:
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And some sd cards designed for 4K video recording:DSC_9411 copyDSC_9410 copyThere were also some Type C (universal USB adapters) and some usb thumb drives, but those  were hardly exciting.